Grassie Granite

Creative strategy, brand identity, and website design for the largest granite fabrication company in Myrtle Beach. Founded by Mr. Grassie in the early 2000s, Grassie Granite has built a legacy of quality and trust in granite fabrication. This rebrand launches a new era for Grassie, preserving the history of the brand while updating its visuals to match the new strategic positioning. The new brand identity emphasizes reputability, premium quality, and a tasteful approach to fabricating kitchen countertops, creating a trustworthy and warm experience for clients.